Turn Guest Behavior Into Real Profit
MOM360° translates data into smarter pricing, optimized experiences, and menus that drive growth—without the guesswork.
Running a restaurant today means juggling costs, staffing, and guests who change their minds faster than trends on TikTok. MOM360° cuts through the chaos with a strategy-first, data-backed approach that turns your menu into a growth engine.
Built on behavioral economics, machine learning, and real-time guest insights, MOM360° helps you price smarter, feature the right dishes, and reduce waste without the guesswork. Whether you’re managing one kitchen or twenty, we tailor solutions to fit your concept—and drive results where they matter.
01
Data Collection
We begin by gathering detailed data about the dishes on your menu. This includes analyzing them through a proprietary algorithm that evaluates technical factors such as ingredients, preparation methods, and cost structures. This step ensures a data-driven foundation for all subsequent decisions.
02
Menu X-Ray
Using advanced heatmap analysis, we identify “hot” and “cold” spots on your menu. This step reveals how customers interact with the menu layout, highlighting which sections draw attention and which are overlooked. The insights from this analysis help in strategically positioning dishes for maximum visibility and impact.
03
Menu Item Performance Ranking
Each menu item is evaluated and ranked based on tailored parameters specific to your restaurant’s operations. Factors include preparation time, complexity, profitability, and overall contribution to your restaurant’s goals. The focus is on prioritizing menu items that strike the right balance between operational efficiency and revenue generation.
04
Psychological Pricing
Pricing is as much a science as it is an art. Using principles from behavioral economics, we implement a unique pricing strategy customized for the restaurant industry. An algorithm developed by our team integrates insights from the menu item performance ranking and menu analysis stages, ensuring prices not only reflect value but also subtly influence customer decisions to maximize profitability.
05
Eye Movement Research
Our innovative AI-driven tools allow us to conduct research on customer eye movements, providing unparalleled insights into how diners interact with your menu. This research involves a representative sample of your actual customers, enabling us to analyze their focus points and reading patterns.
By applying these insights, we optimize both current and proposed menus to ensure maximum engagement.
This cutting-edge methodology leverages tools used by global leaders like Coca-Cola, Harvard University, Unilever, Pizza Hut, Toyota, and L’Oréal, ensuring your menu design is based on proven, world-class techniques.
06
Sketching and Menu Design Support
Once the analytical groundwork is laid, we translate it into actionable design. This includes crafting detailed sketches for your menu layout and collaborating with your graphic design team to ensure the final product is visually appealing, functional, and aligned with the restaurant’s branding.
07
Monitoring and Reporting
Optimization doesn’t end with implementation. We provide monthly monitoring reports over a predetermined period, analyzing sales data by menu item to ensure the strategy is yielding results. This continuous oversight allows us to fine-tune the process as needed and address any emerging challenges proactively.