Menus Built to Perform. Strategy Designed to Scale.
MOM360° blends data, pricing psychology, and hospitality know-how to turn menus into profit powerhouses.
Raz Greenblatt
Co-Founder, Behavioral Economist, Creator of MOM360°
Raz is a practical behavioral economist who specializes in turning insights into outcomes. After years of consulting for major companies and financial institutions, he shifted his focus to a new kind of data set: the dining table.
Fascinated by the psychology behind choice and value, Raz immersed himself in the restaurant world—both as an operator and an observer. He treated each menu like a live experiment, analyzing how subtle changes impacted guest behavior and bottom-line results. These insights led him to develop MOM360°, a strategic system that applies behavioral science to optimize menus, pricing, and restaurant performance.
Today, as co-founder of MenuIQ, Raz works with some of the biggest names in hospitality, helping teams design smarter systems, stronger menus, and better business outcomes. For him, behavioral economics isn’t just a discipline—it’s a daily lens on how people think, choose, and spend.
Dan Lerner
Co-Founder | Restaurant Operations Expert | Veteran Operator
Dan brings over 30 years of hands-on experience in hospitality, with a career spanning ownership, operations, and strategic consulting across major markets including New York City, Houston, Austin, Washington D.C., Tel Aviv, and London. From neighborhood bars to high-end steakhouses, he has built, led, and revitalized concepts across nearly every segment of the industry.
With a background in Hospitality Administration and a systems-driven mindset, Dan is known for uncovering operational blind spots and implementing strategies that elevate both team performance and long-term profitability—always with the guest experience at the center.
Now leading MenuIQ’s U.S. expansion, Dan is focused on helping restaurants design smarter, more responsive menus that align with guest behavior and business realities. He helps restaurants replace guesswork with clear, practical systems that improve margins and make better use of what the menu can actually do.
Company Overview
MenuIQ is redefining what menus can do. Powered by our proprietary MOM360° system, we help restaurants turn everyday menus into strategic tools that drive profit, improve operations, and elevate guest experience.
MOM360° blends machine learning, natural language processing, behavioral economics, and AI-powered design to uncover what traditional sales reports miss. It’s a seven-stage system built to reveal hidden opportunities, refine pricing, and align your strategy with real guest behavior.
But we’re more than a tech platform—we’re your partner. We work alongside your team to build menus that perform, not just look good. From local cafés to global brands, we adapt to your concept, your data, and your goals. In a fast-changing industry, we’re your edge.
How Our Technology Powers MOM360°
We fuse hospitality intuition with cutting-edge intelligence. Here’s how we make it happen:
Machine Learning Algorithms:
Detect sales trends, purchase behaviors, and margin opportunities at scale—transforming raw data into high-impact strategy.
Behavioral Economics Frameworks:
Apply proven psychological pricing and design techniques to influence decision-making and maximize perceived value.
Eye-Tracking & Heatmap Analysis:
Reveal what guests actually see—guiding layout, placement, and emphasis with scientific precision.
AI-Driven Language Optimization:
Use custom-trained language models to craft craveable, brand-aligned menu copy that boosts conversion.
Real-Time Data Integration:
Keep insights fresh and relevant with continuous updates that adapt to seasonality, market shifts, and guest patterns.
Predictive Menu Modeling:
Forecast the revenue impact of every design and pricing change—so you can make confident, forward-thinking decisions.
The MenuIQ Difference
This is more than a tech platform—it’s a partnership. We work alongside your team to turn your menu into a profit-driving asset that’s grounded in operational reality and elevated by data. Because great menus don’t just look good—they perform. MenuIQ is your strategic edge in a fast-changing industry. Let’s build the future of menu intelligence—together.